Hotels & Hospitality
Selling Hotels.
Finding Hotels.
Understanding Hotels.
Twenty years of luxury hospitality leadership — now applied to hotel sales and acquisitions across the UK.
The Difference
Most Agents Sell Buildings.
Elliott Sells Businesses.
A hotel is not a house with more bedrooms. It is a living, trading business — and selling or acquiring one demands an understanding of revenue, operations, brand, and market positioning that most property agents simply do not have.
Elliott spent twenty years inside luxury hotels before entering property. As a General Manager, he balanced P&Ls, managed teams, and answered to owners. As a Commercial Director, he built rate strategies, modelled ADR, and repositioned brands to justify premium pricing.
That experience means something very specific: when Elliott values your hotel, he is not guessing — he is reading the numbers the way an operator reads them. And when he presents your hotel to a buyer, the story is built on substance, not superlatives.
“I have sat where the vendor sits and where the buyer sits. I have managed the hotels, read the STR reports, built the budgets, and answered to the owners. That is the difference.”
Commercial Expertise
Operator-Grade Insight
The commercial and operational fluency to value, position, and transact hotels with genuine authority.
Revenue & Rate Strategy
STR benchmarking, MPI/ARI/RGI analysis, ADR modelling, and occupancy optimisation. Understanding what a hotel earns — and what it should earn — is where every credible sale begins.
Operational Knowledge
Room-type matrices, F&B yield, spa economics, staffing ratios, TUPE implications. Elliott has managed these decisions first-hand, not observed them from a spreadsheet.
Brand Positioning & Repositioning
The difference between a £150-a-night hotel and a £350-a-night hotel is rarely the bricks — it is the proposition. Elliott helps vendors articulate value and buyers see potential.
Feasibility & Investment Modelling
Draft budgets, expectation-gap analysis, market-data-driven projections. Whether you are selling or acquiring, the numbers need to tell a story that stands up to scrutiny.
For Vendors
Selling a Hotel?
Whether it is a country house hotel, a boutique townhouse property, or a hospitality asset you have outgrown — Elliott will understand your hotel before he sells it.
Understand the Asset
Before anything is marketed, Elliott conducts a thorough operational and commercial review — rate positioning, market penetration, revenue mix, condition, and untapped potential. This is not a desktop valuation; it is an informed, operator-grade assessment.
Position for Maximum Value
The strongest hotel sales are built on a compelling narrative: what the hotel does today, and what it could do under the right ownership. Elliott builds that narrative with the credibility of someone who has managed properties like yours.
Discreet, Targeted Marketing
Hotels require discretion — staff morale, guest confidence, and brand reputation all depend on it. Elliott reaches serious, qualified buyers through private networks and targeted approaches, not public listings.
Manage the Transaction
Going-concern sales involve TOGC, TUPE, licence transfers, and multi-party negotiations. Elliott coordinates solicitors, accountants, and surveyors through to completion — proactively, not reactively.
For Acquirers
Buying a Hotel?
Looking to acquire your first hotel, expand a portfolio, or find a repositioning opportunity? Elliott will find it — and help you see what others miss.
Define the Brief
Location, size, star positioning, budget, condition appetite — Elliott works with you to define exactly what you are looking for, and just as importantly, what you are not.
Source Opportunities
Many of the best hotel acquisitions never reach the open market. Elliott's hospitality network and industry relationships surface off-market opportunities that traditional agents simply do not see.
Assess with Operator Eyes
Elliott reviews opportunities as someone who has run hotels — examining the revenue potential, the operational realities, the repositioning upside, and the risks that a standard surveyor would miss.
Negotiate & Complete
From heads of terms through to key handover, Elliott manages the acquisition process with the same attention to detail and proactive communication he brings to every instruction.
“The strongest hotel sales are won by the agent who understands the business, not just the building.”
Track Record
Two Decades Inside Luxury Hotels
Elliott's career spans general management, sales leadership, and commercial strategy across some of the UK's most respected independent hotel brands.
General Manager, Cowley Manor — one of the Cotswolds' most celebrated country house hotels
General Manager, The Lakes by yoo — Philippe Starck-designed luxury resort
Sales & Marketing Director, A Curious Group of Hotels
Marketing Director, The Alexander Hotel Collection
Commercial Director, GuestHouse Hotels — multi-property boutique group
Principal Consultant, Great Expectations — hospitality advisory
Member of the Chartered Institute of Marketing (MCIM) — one of very few in the hospitality or property sectors
Advisory & Consultancy
Not Ready to Sell or Buy?
Elliott Can Still Help.
Through Great Expectations, Elliott provides independent hospitality consultancy — from feasibility studies and revenue strategy to brand positioning and pre-sale preparation. Whether you are years from a transaction or weeks from going to market, the groundwork matters.
A well-prepared hotel sells faster and for more. A well-briefed buyer avoids costly mistakes. In both cases, the commercial rigour starts long before the marketing does.
Confidential Conversation
Let's Talk About Your Hotel
Every instruction begins with a private, no-obligation conversation. Whether you are considering a sale, exploring an acquisition, or simply want an informed opinion — Elliott is happy to talk.