The Selling Process
From First Conversation
to Completion
A clear, structured approach where every step is managed personally by Elliott Wakefield. No handoffs. No surprises. No chasing.
Seven Steps
Selling a prestige property is not the same as selling any other home.
At £700,000 and above, the quality of preparation, the calibre of marketing, and the skill of the negotiation make a material difference to the outcome. This is how Elliott Wakefield approaches every instruction — methodically, personally, and with nothing left to chance.
The Market Appraisal
Before Elliott Wakefield visits your home, the homework is already done — Land Registry data, comparable sales, local market conditions, approach, orientation, and neighbourhood context. The meeting itself is an honest conversation about your property, your priorities, and what an evidence-based pricing strategy looks like.
- Comprehensive market analysis and comparable evidence
- Honest, evidence-based pricing recommendation
- Discussion of your timeline and priorities
- No obligation — just a straightforward conversation
Instruction & Preparation
Once you instruct Elliott Wakefield, things move quickly. Solicitors are instructed on day one — not after an offer. The property is prepared for its creative shoot, with guidance on staging, styling, and presentation to ensure every room looks its absolute best.
- Same-day solicitor instruction to avoid delays later
- Staging and preparation guidance tailored to your home
- Energy Performance Certificate arranged if needed
- Floor plans and property particulars drafted
The Creative Shoot
This is where most agents send a photographer with a checklist. Elliott Wakefield personally art-directs every shoot alongside Still Moving Media — the production company behind Aston Martin and Soho Farmhouse campaigns. The result is a cinematic property film and art-directed photography that presents your home the way you have always seen it.
- Cinematic property film by Still Moving Media
- Professional drone photography
- Art-directed interior and exterior stills
- Bespoke 24-page printed brochure
The Sequenced Launch
Your property does not simply appear on Rightmove and hope for the best. Elliott Wakefield runs a carefully sequenced launch designed to generate maximum interest from qualified buyers before the portals go live.
- Day 1 — Direct approach to buying agents and known buyers
- Day 2 — Registered buyer database and targeted letters
- Day 3 — Paid social media advertising campaign
- Day 7 — Portal launch on Rightmove, Zoopla, and OnTheMarket
Viewings & Feedback
No juniors. No Saturday temps. No strangers showing your home to other strangers. Elliott Wakefield conducts every viewing personally — because he knows the property, he knows the area, and he knows the buyers. Detailed feedback is provided after every visit, not just a vague "they liked it."
- All viewings accompanied by Elliott Wakefield personally
- Pre-qualified buyers only — no time-wasters
- Same-day detailed feedback after every viewing
- Weekly vendor update as standard
Negotiation & Offer
When the right offer comes, Elliott Wakefield negotiates directly — drawing on years of commercial experience in luxury hospitality. The goal is always to achieve the best possible price on the best possible terms, not simply to accept the first offer and move on.
- Direct negotiation with qualified buyers
- Full buyer verification and proof of funds
- Clear presentation of all offers with honest guidance
- No pressure — your decision, your timeline
Sale Agreed to Completion
This is where most agents disappear. Elliott Wakefield does the opposite — establishing a WhatsApp group with all parties on the day of agreement and driving the process forward with weekly progress updates, proactive chasing, and problem-solving before issues become obstacles.
- WhatsApp group with all parties for instant communication
- Weekly progress updates — you never have to chase
- Proactive solicitor liaison and chain management
- Support right through to key handover
Why It Matters
What Makes This Different
One Agent Throughout
Elliott Wakefield personally handles every stage — from market appraisal to key handover. No juniors, no temps, no handoffs.
Chartered Marketing Expertise
MCIM-accredited marketing strategy applied to every instruction. Your property is not just listed — it is launched.
Communication Without Chasing
Weekly updates, evening availability, and proactive progression. You will never have to wonder what is happening with your sale.
Ready to Begin?
It All Starts With a Conversation
A market appraisal is the first step — a no-obligation visit where Elliott Wakefield assesses your property and provides honest, evidence-based pricing guidance.