Your Marketing Investment
What Your Property Deserves
A £2,000 + VAT marketing contribution that delivers cinematic production, bespoke design, and a launch strategy built for the prestige market.
Marketing That Matches Your Home
At this level, your property isn't just being listed — it's being launched. Every element of the marketing is personally art-directed to present your home the way you've always seen it. Not the way a template dictates.
The Full Package
Every Element, Art-Directed
Your marketing contribution covers a complete, bespoke creative package — not a tick-box exercise.
A full cinematic property film produced by Still Moving Media — a production partner whose credits include Aston Martin, Soho Farmhouse, and some of the most coveted estates in the Cotswolds. Full-length film plus 15–30 second social cuts, all with sound-off captions.
Professional aerial photography showing your property in its landscape — the approach, the grounds, the views, the surrounding countryside. Essential for rural and land-rich listings where context is everything.
Not a photographer with a checklist — a Chartered Marketer personally art-directing every frame. Sun direction planned in advance. Every room, every angle, every detail considered for how it tells the story of your home.
A 24-page printed brochure designed specifically for your property. Photography, floor plans, area description, lifestyle context — art-directed, not templated. Printed on premium stock and hand-delivered to serious buyers.
The 7-Day Launch
A Sequenced Launch, Not a Scramble
Your property reaches the most serious, qualified buyers first — before the portals go live. By Day 7, the people who matter most have already seen it.
Buying Agent Network
Your property details and key images are shared privately with The Buying Solution (Knight Frank), Prime Purchase (Savills), Middleton Advisors, Garrington, and other specialist buying agents. At the price points we operate at, a significant proportion of buyers are represented by buying agents — they see your property before anyone else.
Registered Buyers
Buyers on our register with matching criteria receive a personal call or WhatsApp with details of your property. Strong matches receive a private viewing invitation before general marketing begins.
Targeted Outreach Letters
Personally addressed letters on quality stock, sent to selected homeowners and dormant buyers in the area. Not mass-market postcards — 30–50 precision letters referencing specific search criteria.
Social Media Teaser
A 15–30 second cinematic teaser on Instagram and LinkedIn, designed to generate anticipation. Targeted by GL postcode and high-net-worth interest signals through paid social advertising.
Portal Launch
Full listing goes live on Rightmove, Zoopla, and OnTheMarket — with your cinematic video, bespoke brochure, and full photography suite. By now, the most serious buyers have already seen it.
Paid Social Advertising
Ongoing targeted advertising on social media, precisely reaching qualified buyers by postcode, property interest, and wealth indicators. Your property stays visible to the right audience.
The False Economy
A Cheap Agent Costs You More
The fee isn't the cost — the outcome is. Here's the maths that most vendors don't see until it's too late.
The 1% Agent
Elliott Wakefield at 2.5%
£29,100 more in your pocket
Even after the higher fee and marketing contribution
What's At Stake
The Real Cost of Undermarketing
In the prestige market, the marketing is the product. Here's what buying agents and serious purchasers tell us they notice — and what costs sellers dearly.
Photography That Sells a Lifestyle, Not Just a Floorplan
Buying agents review hundreds of listings weekly. They make split-second decisions about which properties to show their clients. A wide-angle shot taken with flash on a grey afternoon doesn't make the shortlist — no matter how good the house is underneath.
Our photography is art-directed, sun-planned, and styled. Every room is composed to convey how it feels to live there — not just what it looks like. It's a full day on site, not thirty minutes.
Video That Stops the Scroll
The majority of prestige properties are still marketed without any video at all. Those that do often rely on a DIY walkthrough or a slideshow set to music. In a market where buyers increasingly research online before ever making an enquiry, this is a missed opportunity of extraordinary proportions.
Every property I market receives a cinematic film by Still Moving Media — the same production team behind Aston Martin and Soho Farmhouse. Full-length property films, social media cuts, and professional drone footage that shows the setting a ground-level photograph simply cannot.
A Launch Strategy, Not a Listing Date
There is a world of difference between going live on Rightmove on a Monday morning and executing a sequenced launch. The former treats your home as inventory. The latter treats it as an event.
Our 7-day launch sequence ensures serious buyers see your property first — buying agents, then registered purchasers, then targeted letters to neighbouring postcodes, then social media, and only then the public portals. By the time your home appears on Rightmove, the most motivated buyers have already booked viewings.
One Agent. Every Viewing. Every Conversation.
When a corporate agency lists your home, the person who valued it is rarely the person who shows it. Viewings are delegated to junior negotiators — sometimes weekend staff who've never visited the property before. Buying agents notice this immediately, and it shapes their perception of the seriousness of the sale.
Elliott personally conducts every viewing, handles every negotiation, and provides every piece of feedback. There is no one else. Your buyers deal with the person who knows your home as well as you do.
The difference between good marketing and poor marketing on a £900,000 home is typically 5–10% of the sale price — that's £45,000 to £90,000. It's the single biggest variable in what you walk away with, and it's the one most sellers overlook.
Production Partner
Still Moving Media
Every property film is produced by Still Moving Media — a cinematic production house whose portfolio includes work for Aston Martin, Soho Farmhouse, and some of the finest private estates in the Cotswolds.
This isn't a videographer with a gimbal. It's a full cinematic production — planned, directed, and edited to present your home as the buyers who should own it will want to see it.
The Investment
Transparent, Upfront, Justified
The marketing contribution is paid on instruction and covers the full creative production package. It's an investment in presenting your property at the standard it deserves — and it's already standard practice in the prestige markets of Australia and the United States.
+ VAT, paid on instruction
Commission: 2.5% + VAT on completion. The fee reflects the service — and the outcome justifies the fee.
From The Journal
Related Reading
Why the First 30 Days Matter Most
The launch window is everything at the upper end of the market. Here is why getting it right from day one is non-negotiable.
What Buying Agents Look For
Buying agents control a significant share of prestige transactions. Understanding what they look for changes how you present your property.
Your Home Deserves Better Than a Template
Let Elliott show you how your property should be presented to the market it deserves.